Tuesday, February 23, 2016

Design Notes (2/23/2016)

                                  Design Elements


  • Space: Space An element of art by which positive and negative areas are defined or a sense of depth achieved in a work of art. (space can exist in two or three dimensions) negative space and passive white space




  • Line: line is a basic element, it is a sector that connects two points 
  • Color: can create mood 

  • Shape: the external form or appearance characteristic of someone or something; the outline of an area or figure. a portion of space limited by perimeter, expresses movement/action and conflict
  • Texture: the feel, appearance, or consistency of a surface or a substance.
  • Value: The lightness or darkness of tones or colors. White is the lightest value; black is the darkest. The value halfway between these extremes is called middle gray. 
  • Balance: the sense of distribution of perceived visual weights that offset one another. We feel more comfortable--and therefore find it more pleasing--when the parts of an artwork seem to balance each other. ( balanced, unbalanced, symmetrical, asymmetrical) 

                                                      Design Principals

  • Unity: the relationship among the elements of a visual that helps all the elements function together. Unity gives a sense of oneness to a visual image. In other words, the words and the images work together to create meaning.                                                                                          
  • Variety: a principle of design that refers to a way of combining visual elements to achieve intricate and complex relationships. It is a technique used by artists who wish to increase the visual interest of their work.                                                                                                                
  • Repetition: one object or shape repeated; pattern is a combination of elements or shapes repeated in a recurring and regular arrangement; rhythm--is a combination of elements repeated, but with variations.                                                                                                              
  • Harmony: all parts of the visual image relate to and complement each other. Harmony pulls the pieces of a visual image together. Harmony can be achieved through repetition and rhythm.      
  • Proximity: where items are and how that effects grouping. About spacing so the eye can understand and be clear.                                                                                                                   
  • Functionality:The doctrine that the function of an object should determine its design and materials. A doctrine stressing purpose, practicality, and utility.  Has to be functional; goes with the flow.                                                                                                                                                                         
  • Emphasis: an area or object within the artwork that draws attention and becomes a focal point.      
  • Proportion: the relative size of parts of a whole (elements within an object).